Belk iPad App

iPad shopping experience created for remote Belk customers.

In 2012, Belk was one of the largest southern retailers in the country, yet the majority of their customers
did not live near a brick and mortar retail store. Our iPad app gave customers exposure to
style inspiration and online shopping, without having to leave home.

Using Belk's catalog content, we created a unique iPad experience
that took advantage of early experiments with iOS parallax,
and combined these animations with shoppable moments.


Detail Pages


Role:  Art Direction & Design

Client:  Belk

Company:  Deloitte Digital (formerly Ubermind)

Year:  2012