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Degeneration: Regeneration

A study of change over time and its application to design.

The book was designed to be cyclical. The degeration side contained research about linear time and was designed using the concept of entropy. The regeneration side contained experimental project ideas, designed using the concept of rebirth.

The featured project was an advertising campaign for green cars. The campaign used posters designed to peal, over time revealing a new message - the idea of a cleaner world.

Pratt Graduate Work

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Amarides Montgomery
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